Our story: the Suárez family and a Canarian aloe vera cosmetics brand
There are projects born from a large investment and others that start in a much simpler way: with an idea, many hours of work, and the determination to build something of one's own. Aloe Vera Luxury belongs to the latter group.
Our story begins in Gran Canaria in 2014, when siblings Daniel Suárez and Ylenia Suárez, two young Canarian entrepreneurs, decided to start a project revolving around an ingredient deeply linked to our islands: Canarian aloe vera.
From the beginning, it was clear to us that we didn't just want to create another cosmetics brand. We wanted to develop carefully crafted products, with formulas where the quality of ingredients and the user experience were paramount.
That is how Aloe Vera Luxury was born, a family-run Canarian cosmetics brand that, more than a decade later, continues to maintain the same philosophy with which it began.
The beginnings: many hours of work and a family behind it
The first few years were not a bed of roses.
Behind every product, every client, and every small step forward was an immense amount of work. These were years of workdays that often exceeded 14 hours a day, many of them under the sun, learning on the go and taking care of practically everything ourselves.
There was no large structure behind us. Nor was there the financial or commercial backing of a tourism multinational.
It was just us and our family.
From the start, we decided to grow independently, building our own brand little by little and seeking that those who discovered our products did so because of their quality and the experience they offered.
Those first few years taught us something that remains part of Aloe Vera Luxury: things done well require time, consistency, and attention to detail.
And although the path has not always been easy, precisely because of that, we especially value everything we have achieved. These images all correspond to a fair we attended, held in Las Palmas de Gran Canaria in 2014.
Canarian aloe vera as part of our identity
Living in the Canary Islands means being surrounded by a unique environment. Our climate, the volcanic origin of the islands, and our relationship with nature are part of our identity.
Within that environment, Canarian aloe vera occupies a special place.
That is why we wanted to make it one of the great protagonists of our cosmetics.
Over the years, we have developed different facial and body care products, seeking balanced formulas and carefully selecting the ingredients that accompany the aloe vera.
Our philosophy has always been clear: prioritize quality and excellence above all else.
We do not believe in creating products simply to expand a catalog. We prefer to work on formulas with care, study their ingredients, and develop cosmetics that make sense within a skincare routine.
That commitment is present in our aloe vera gels, body products, creams, and facial treatments.
From Gran Canaria to customers in different countries
What started as a small family project grew little by little.
Today, Aloe Vera Luxury has a physical store in Gran Canaria and an online store, which allows us to bring our products to customers who live far beyond the Canary Islands.
Through our online store, our cosmetics have reached homes in different countries and people who discovered our products during a visit to the Canaries and subsequently wanted to continue using them from their places of residence.
For a family business like ours, every one of those orders has a special meaning.
Because behind an online purchase there may be someone thousands of kilometers away who has decided to trust again in a product they discovered in the Canary Islands.
And that trust is, probably, one of our greatest achievements.
We remain a family brand
Aloe Vera Luxury has evolved since that 2014, but there is something we do not want to change: our family character.
We remain an independent Canarian company.
Behind the brand continues to be the Suárez family, involved in the project and its evolution. That closeness allows us to maintain a direct relationship with our products and, above all, with our customers.
We want to grow, reach new markets, and get more and more people to know the quality of cosmetics made with aloe vera from the Canary Islands, but without losing what made us start.
Because for us, growing does not mean leaving our origins behind. It means taking them further and further.
More than a decade later, we can only say thank you
When we look back and remember those first endless workdays, it is difficult to imagine how far we have come. More than a decade later, we continue working with the same enthusiasm to improve our products, our formulas, and the experience of those who trust in Aloe Vera Luxury.
But none of this would have been possible without our customers. To those who discovered us during a trip to Gran Canaria. To those who placed their first order through our online store. To those who recommend our products to family and friends.
And, especially, to those who choose us again and again from different parts of the world.
From those early years traveling to fairs and markets in Gran Canaria, personally presenting our products and making the properties of Canarian aloe vera known, we have moved on to having our own physical store and online shop, from which we can now take Aloe Vera Luxury far beyond the islands: from Gran Canaria directly to your home, wherever you may be.
Thank you for trusting a Canarian family brand.
Thank you for valuing our work, our products, and our way of understanding cosmetics.
And thank you for allowing a project that began in Gran Canaria in 2014 to keep growing more than a decade later.
We will continue working to offer careful, quality cosmetics linked to one of the most representative ingredients of our land: aloe vera from the Canary Islands.
Suárez Family
Aloe Vera Luxury Cosmetics