When looking for an aloe vera gel, you will often find very different percentages: 50%, 80%, 95%, 99% — and even products that feature aloe vera prominently on the packaging without clearly stating how much they actually contain.
So, what percentage of aloe vera should a good gel contain? If you want aloe vera to be the main ingredient, a high concentration — around 95% to 99% — can be a useful benchmark.
However, the aloe vera percentage should not be the only factor you consider. It is also important to check the ingredient list, the origin of the aloe vera and the overall formulation.
What does 99% aloe vera mean?
When a manufacturer states that a product contains 99% aloe vera, it means that almost the entire formula is based on aloe vera, with only a small percentage made up of other ingredients needed to provide stability, texture and proper preservation.
This is different from a cream, body lotion or after-sun product that simply contains aloe vera as one ingredient among many.
If you are looking for a product where aloe vera plays the leading role, a 99% aloe vera gel can therefore be an especially interesting option.
However, 99% aloe vera does not automatically mean that a product is better than every other gel. The quality of the raw material, its origin and the overall formulation also matter.
How can you tell if an aloe vera gel is good quality?
Before choosing an aloe vera gel, consider these three key factors.
1. Check the aloe vera percentage
If you are looking for aloe vera as the main ingredient, the percentage should be clearly stated.
A cosmetic labelled “with aloe vera” is not necessarily the same as a product formulated with 95%, 98% or 99% aloe vera.
Clear information about the concentration makes it much easier to compare different products before buying.
2. Read the INCI ingredient list
The INCI is the official list of cosmetic ingredients.
Aloe vera may appear under names such as Aloe Barbadensis Leaf Juice.
Checking whether aloe vera is one of the main ingredients can provide useful information about the formula. Even a highly concentrated aloe vera gel will usually contain small amounts of other ingredients required to keep the product stable and properly preserved.
3. Check where the aloe vera comes from
The percentage tells you how much aloe vera is present, but it does not tell you everything about its origin.
It is also worth checking where the aloe was grown and which variety is used.
At Aloe Vera Luxury, we use Aloe Barbadensis Miller grown in the Canary Islands. Our Pure Aloe Vera Gel contains 99% aloe vera.
Aloe vera gel after sun exposure
After a day at the beach or prolonged sun exposure, many people prefer skincare products with light, refreshing textures.
Aloe vera gel is easy to apply and can be a practical addition to your body-care routine after spending time in the sun.
Aloe vera gel after hair removal
After shaving, waxing or other hair-removal methods, the skin can temporarily feel sensitive or appear red.
A lightweight, refreshing gel can provide a pleasant feeling of comfort.
You can learn more in our guide to using aloe vera after hair removal.
For daily skin hydration
Aloe vera can also be incorporated into your everyday body-care routine.
It is particularly suitable for people who prefer lightweight textures that absorb quickly without leaving the skin feeling heavy or greasy.
After outdoor activities
Sun, swimming, sport, wind and heat can sometimes leave the skin feeling dry or tight.
Keeping an aloe vera gel at home can therefore be useful as part of your regular skincare routine, especially after outdoor activities.
What does “pure aloe vera” really mean?
When people search for pure aloe vera gel, they are usually not looking for just any cosmetic product that contains aloe vera.
They generally want a product where aloe vera represents a very high proportion of the overall formula.
A 99% aloe vera gel makes it much easier to understand how important aloe vera is within the formulation.
Even so, it is still worth checking the full INCI list and the origin of the aloe before choosing a product.
Aloe Vera Luxury 99% Pure Aloe Vera Gel
Our 99% Pure Aloe Vera Gel is made with aloe vera grown in the Canary Islands.
Its fresh, lightweight texture is easy to apply and is designed for those who want to incorporate a high concentration of aloe vera into their daily body-care routine.
Discover our 99% Pure Aloe Vera Gel →

Frequently asked questions about aloe vera percentage
Is 99% aloe vera gel good?
A gel containing 99% aloe vera can be an excellent choice if you are looking for a product where aloe vera is the main ingredient. However, you should also check the complete ingredient list and the origin of the aloe.
How much aloe vera should a good gel contain?
There is no universal percentage that determines quality on its own. If you specifically want aloe vera to be the main ingredient, high concentrations such as 95% to 99% are a useful benchmark.
Is 99% aloe vera gel the same as pure aloe vera?
It is a product with a very high concentration of aloe vera, but it will normally contain a small amount of additional ingredients required for stability, preservation and texture.
Aloe Vera Luxury: a family story from Gran Canaria
Aloe Vera Luxury was founded in Gran Canaria as a family project by Daniel Suárez, later joined by his two brothers.
The idea behind the brand remains simple: to showcase the quality of aloe vera from the Canary Islands through personal-care products where quality, origin and transparency come first.
From Gran Canaria, the Suárez family continues to grow Aloe Vera Luxury with the same philosophy it started with: paying attention to every detail and bringing the essence of Canary Islands aloe vera to more people around the world.
Aloe Vera Luxury. From the Canary Islands, as a family. 🌿

